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About us

Phantom EFX – The Company

Founded in 1998 Phantom EFX has skyrocketed to the top of the industry, becoming the world’s leading developer and publisher of slot and casino games. Phantom EFX has always followed the simple goal of creating titles that are more innovative, more entertaining, and graphically superior to present market offerings.

In 2012 WMS Gaming® acquired Phantom EFX and made it the Iowa-based Williams Interactive SoCaMo group (which stands for Social, Casual, and Mobile).  Phantom EFX has helped establish Williams Interactive as provider of authentic slot and casino experiences for players at home and on mobile devices. Located in Cedar Falls, the SoCaMo group has been a leading developer of casual, play for fun slot games and an authority in the iGaming community for the past decade.

The SoCaMo group has seen a number of successes, from the launch of top WMS Gaming® titles in the mobile space to the development and ongoing management of Jackpot Party Social Casino®, consistently in the top 5 Casino apps on Facebook and in the top 10 across Mobile platforms, along with Gold Fish® Casino Slots have a combined 3.5 Million daily active users.

Product Lines

Retail:

Phantom EFX’s retail box products are sold in over 12,000 major retail stores in North America such as Wal-Mart, Target, Best Buy, OfficeMax, Fry’s Electronics, and many more. Phantom EFX’s retail product lines include the following: Reel Deal Slots, Reel Deal Casino, Reel Deal Card Games, Reel Deal Classic Games, and Reel Deal Adventure.

Digital Download Content:

Phantom EFX has a huge library of over 425 individual slot titles that are available through boxed products, the Reel Deal Slot Club, and other download content sites. Phantom’s content leads the Casino and Cards categories on various online portals including: Big Fish, iWin, Trymedia, Wild Tangent, and Amazon to name a few. In 2011 Phantom EFX produced and distributed the following new digital product lines: Reel Deal Bonus Mania Slots, Epic Slots, and Slot Quest.

Pushing the Boundaries:

Phantom EFX made the first Massively Multi-player Online casino game titled Reel Deal LIVE. Reel Deal LIVE offers an exciting casino experience on three casino floors complete with avatars, quests, tournaments, powers, leveling, and more. Reel Deal LIVE sets the bar for an online casino game and continues to grow today.

Phantom EFX is always looking to push the envelope! In the spring of 2011 with the release of Battle Slots. Battle Slots utilized an engaging slot mechanic and wrapped it in an exciting Role Playing Game (RPG). This was Phantom’s first attempt at an RPG and the spinning combination made it a hit from day one.

Social and Mobile:

In 2012 Phantom EFX as Williams Interactive launched the instant hit Jackpot Party Casino® on Facebook, iOS, Android, and Kindle.